About

I help your business become familiar.

So choosing you feels easy. People pick what they can already picture, and my job is making sure they can picture you, before they ever walk in the door.

Here's something I've noticed about great local businesses like yours: you know exactly what makes your place special. The care in the work, the thing you do better than anyone, the reason your regulars keep coming back. The frustrating part is when the people outside can't feel it yet, and all that pride stays a secret.

The reason is simpler than most marketing advice makes it. You know your place so well you've forgotten what it's like to be a stranger to it. And a stranger has a dozen small questions standing between them and your front door. Where do I park? What does it cost? What happens when I walk in? Will I feel out of place? Every question they can't answer is a quiet vote for going somewhere that already feels familiar.

There's real science behind this. When those questions get answered in advance, your business starts to feel like the safe choice. Psychologists call it the mere-exposure effect: people choose what they can already picture. And it has never been easier to build that familiarity before someone ever walks in. That's my job. I build the picture in your voice, until choosing you feels easy. Then I make sure it turns into booked work, not just nice comments.

How we help

Three ways in, depending on what you need.

Nobody opens a business because they can't wait to manage a Google Business Profile. You did it because you're great at something. The building, the baking, the fixing, the serving. And you wanted to do more of it.

So we meet you where you are. Consulting, if you want straight answers and you'll run it yourself. Guided support, if you want the strategy and systems built, and you'll handle the day to day. Full service, if you want the whole thing handled, website, search, email, social, and ads, with honest reporting on what it's producing. All three are real ways to work together, and none of them takes a big budget to start.

Who we are

All in on Saginaw.

Carter, Courtenay, and their two daughters smiling together in the car

The Hemingers. All in on Saginaw.

Courtenay grew up in Saginaw. We spent years away, in a few different cities and ventures of our own, before making our way back with our two daughters. All that moving around gave us a broad, well-rounded view of business, and we bring that range to the work we do here.

We met in college, working on campus events. The whole job was getting people to show up, take part, and care about something they hadn't tried yet. That is still the whole job. We just do it now for the local businesses we believe in.

Coming back wasn't only a decision. It felt like a calling. This is where we're meant to do this work, because it's home, and these are our neighbors.

A husband-and-wife team that treats your business like a neighbor's, because you are one.

What you can expect

How I work.

One conviction sits underneath all of it: your business shouldn't have to ask customers to “support local.” My work is making you famous for what you do best, so the customer who picks you isn't doing you a favor. They're doing themselves one.

Honest, not hype

I'll tell you what'll actually move the needle, and what's a waste of your money, even when it means less work for me.

I do the work

The person you talk to is the person doing the work. No handoffs, no account managers, no telephone game.

Local by choice

We chose Mid-Michigan, and we're invested in seeing the businesses here win. Your success is our neighborhood's success.

No black boxes

You'll always know what I'm doing and what it's bringing in. No jargon, no mystery invoices, no wondering what you're paying for.

Let's talk

Want a straight answer about your marketing?

A free 30-minute call about your marketing. You'll leave with two or three things worth fixing, whether we ever work together or not.

Get straight answers → Book a call