Case Studies
Work that worked.
Real clients, real numbers, no invented metrics. Every figure on this page comes from a platform report with a date on it, because you should always know whether your marketing is actually working.
Arts & Nonprofit · Current Client
The town couldn't hear its own choir.
The Saginaw Choral Society is one of the region's long-standing arts organizations. The kind of institution a town would genuinely miss if it disappeared. When we started working together in July 2026, their Facebook page had about 2,300 followers and needed new life, right as a new season with concerts to fill was approaching.
People weren't choosing against the choir. They just couldn't picture it. Is this for people like me? What do I wear? Will I know the music? The strategy was simple: show people what listening feels like. Real faces, real rehearsal moments, music people already love, and a weekly read of the numbers to let the data steer.
The first 28 days:
Source: Meta Business Suite Insights, pulled 8/31/2026, Aug 3–30 vs the prior 28 days.
Home Services · Greater Lansing
The painter you couldn't find.
Worthy Finishes is a family painting company built on a father's legacy. In-house crew, more than 450 finished homes, a 5.0 rating. And when a Lansing homeowner searched for a painter, they were nowhere. On top of that, their website hadn't recorded a single lead in months, because the tracking was broken. Every quote request happened off the books.
We rebuilt the site around the searches homeowners actually type, wired the measurement properly, and put the results on a live dashboard the owner can open any time.
Five months later:
Source: Google Search Console via the WQM reporting platform, pulled 7/28/2026.
Paid Advertising
Ten dollars back for every one in.
For an established residential deck-building company, I ran a Meta advertising campaign built on the work itself: real projects, shown to homeowners in the service area at the moment they were planning, with a direct path from seeing the work to requesting a quote.
Per client reporting. Company kept anonymous by agreement.
Community Event
The celebration that needed a picture.
The Saginaw Juneteenth Celebration runs on volunteer energy and heart. What it needed was a picture. First-timers had nowhere to look: What is this? Where is it? Can I bring my kids? And sponsors, the fuel behind every free community event, need something to point to before they attach their name.
I built the event's website, ran its promotion, and supported the sponsorship outreach that helps fund it, from prospect research to the formal applications funders require. The 2026 celebration and parade happened with a public home a first-time attendee could actually find.
Events succeed when people can clearly see what to expect.
Brand & Web
A business that looks like itself.
Pop-Doc Sodas is a local craft soda business with personality to spare. Its brand and site were built to match that vibrancy. A small local business doesn't have to look like a template, and it doesn't have to look corporate to look professional. The goal of a website is that a stranger can feel what the business is like before they ever try it.
Before Wyatt Quinn Marketing
Where it started.
Before any of this was a business, I was a Resident Assistant at my college in Grand Rapids. The campus felt disjointed and siloed, and underneath that you could feel a real desire for a tighter community. Solving a problem everyone could see but couldn't quite name turned out to be the most rewarding thing I did there.
The best example was a variety show. At a school of mostly athletes and business majors, students with artistic talent had no stage, and several past attempts at this kind of event had flopped. My supervisors were skeptical. I pressed, and they let me try. Then I recruited talented students from different teams and friend groups, with one idea underneath it all: if every performer brought 8 or 10 people who already knew them, the room would fill itself.
Everything since has been sharpening the same job:
Sidley Austin
Rigor, in writing
Marketing and business development in Chicago professional services. More than one hundred client proposals. In that world every claim gets checked and every case gets made carefully. The discipline stuck.
InterVarsity
The ask
In college I joined a faith community that averaged four students a week. By senior year I was helping lead gatherings of more than a hundred. InterVarsity hired the student who helped build that, and for three years I raised my entire budget through direct, personal fundraising: asking people to attach their name to something they believe in, then giving them reason to be glad they did.
A Michigan nonprofit
Dormant isn't dead
As Director of Marketing and Philanthropy, I relaunched a lapsed email program to 10,000+ recipients at twice the industry engagement benchmark, and co-wrote a $200,000 grant. The same playbook is waking the choir's page right now.